By: Donald V. Watkins
Copyrighted and Published on April 22, 2024
IMMEDIATE NEWS RELEASE ---
Beyond the United States, Israel is viewed as an aggressive perpetrator of genocide against innocent Palestinian babies, children, women, and men in the name of fighting Hamas soldiers.
Since October 7, 2023, Israeli's campaign of genocide has killed 34,000 Palestinians, 21,000 of whom were clearly non-combatants. This genocide is inexcusable, inhumane, and shameful.
Decades ago, the company I now head as Executive Chairman branded itself as Masada Resource Group, LLC. The word “Masada” in our name stands for the mountaintop fortress in old Palestine (which is now called Israel). The location of the Masada fortress is depicted on the map below.
Masada was the last Jewish stronghold during a revolt in Judaea (66–73 AD). Besieged by the Romans for a year, almost all of the inhabitants of Masada killed themselves rather than surrender to Roman rule.
Today, this mountaintop fortress is a revered Israeli national monument.
The second page of our 1990 corporate brochure explains why the founders, who were not Jewish, named our company “Masada."
Today, Israel’s campaign of genocide in Gaza has tarnished the Masada corporate name and brand around the world. What was once a proud corporate name is now associated with a modern-day Benjamin Netanyahu-led campaign of genocide.
Masada's new brand name -- OxyNol Solutions -- best reflects the company's innovative waste conversion process, as well as its corporate mission of promoting and producing clean fuels from ordinary household garbage.
Masada has strategic business alliances with world-class partners and key external vendors around the world. None of them supports Israel's campaign of genocide in Gaza. We do not support this U.S. government-backed campaign of genocide, either.
Rebranding Masada Resource Group to OxyNol Solutions frees us from the global fallout of Israel’s campaign of genocide against innocent Palestinians in Gaza, which we condemn in the strongest possible terms. It also properly aligns Masada with the winds of geopolitical change in regions around the globe that were once colonized and/or occupied by extremely violent colonial powers.